Affiliate marketing is a performance-based marketing strategy where businesses reward individuals or entities (affiliates) for driving traffic or sales to their products or services through the affiliates' marketing efforts. It operates on a commission basis, meaning affiliates earn a percentage of the revenue generated from the sales they facilitate or a fixed fee for each customer referred.

In affiliate marketing, affiliates promote products or services through various channels such as websites, blogs, social media platforms, email newsletters, or online advertising. They typically use unique tracking links provided by the business to track the traffic and sales they generate accurately.

Affiliate marketing offers benefits to both businesses and affiliates. For businesses, it provides a cost-effective way to reach a broader audience and increase sales without upfront marketing expenses. They only pay commissions when a desired action, such as a sale, occurs. For affiliates, it offers an opportunity to earn passive income by leveraging their existing platforms or networks to promote products or services relevant to their audience